Three Main Things Killing Your Website Speed in the Background

More often than not, website speed is viewed as a binary factor in SEO. Either a website is fast or it’s not. Thus, optimizing it is seen as a simple exercise when compared to other factors that are more complex.
In practical terms, the view is not wrong. Website speed indeed is binary. If your website is fast, people won’t be bewildered by its efficiency. However, if your website is slow, prepare for a great portion of traffic leaving your website and your SERP positions to crash.
Despite speed by binary in the case of a website (atleast to the layman), it takes the optimization of many different factors to make a website fast or slow. Getting a good hosting plan is seen by many as a simple way to ensure website speed, but things are more complicated than simply paying for a good hosting plan.
There are many other silent factors that could be killing your website speed. These factors remain largely hidden because of a severe gap in knowledge SEOs have when it comes to dealing with the technicalities of running a website.
In this article, we shed light on three such factors that are puncturing your website speed.
Use of Chatbots
Chatbots are very useful from a customer service standpoint, but they may be hurting your website speeds.
Chatbots are generally implemented on a website as an adage. They come with their own script. If this script is not in sync with the rest of your website’s code, the load time goes up and severely affects website speed.
To solve this problem, SEOs should make sure the chatbot they use in synced with the website good. Consulting a web developer for this job is not a bad idea.
CMS Not Updated
If you’re not updating your WordPress or any other CMS you’re using, your website speed could be affected.
CMS updates come out every now and then to keep the website in the best shape possible. One thing regular updates ensure is that the website speed is always optimal. Thus regularly updating CMS is a simple way to maintain traffic and not get any lag from that side.
Caching Problems
One of the key ways a website is able to load webpages quickly is through cache memory stored on the device. However, many modern devices immediately delete cache memory in an effort to save device storage. This leads to slow speed hampering user experience.
The solution to such a problem is not having too many features and functionality on the website so that website loading is much smoother.
In Conclusion
In this article, we cover some of the main reasons why your website might be slowing down.
About the Author -Krish Viz is a tech blogger and entrepreneur. He often writes guest posts for esteemed publications like, an institute known for its digital marketing course in Delhi.

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