3 Likely Reasons Why There Is No iPhone 9

3 Likely Reasons Why There Is No iPhone 9

Here are the most likely reasons Apple skipped the iPhone 9 and jumped straight from iPhone 8 to iPhone X.

silver iphone x against white grey background

Apple fan or not, you probably noticed there’s been a number missing from the iPhone lineup over the years. Why is there no iPhone 9?

Apple didn’t give a statement as to why it skipped the iPhone 9. However, there are a few common speculations that attempt to explain why it might be the case. Here are the most likely reasons.

1. It Was the iPhone’s 10th Anniversary

apple logo at building window

The iPhone X was released in November 2017 to commemorate the device’s 10th anniversary. X is the Roman numeral for 10. So far, it’s also the only iPhone to have a Roman numeral as a part of its name.

It would indeed sound a little odd if Apple used the iPhone 9 to mark 10 years’ worth of iPhones. The number mismatch would perhaps cause even more confusion, so skipping the iPhone 9 made more sense.

2. To Signify a Major iPhone Upgrade

From iPhone 8 to iPhone X, the device went through a major upgrade. For example, the iPhone X introduced Face ID and the screen filled almost the whole front side of the iPhone, making the user experience even more immersive.

Related: Face ID: Can Strangers Unlock Your Smartphone and How Can You Prevent It?

For those of us who didn’t buy the latest device there and then, we probably have the memory of gathering around that one person who owned the iPhone X and marveling at its shiny new features.


Given the iPhone X was also the most expensive iPhone had made at that time, the name “iPhone 9” would fail to encapsulate its premium nature. The iPhone X gave an innovative new sound to the device.

3. It’s Just Better Marketing

A couple of months before the iPhone X, Apple already released the iPhone 8 and 8 Plus. It can be argued that the iPhone 8 Plus could just be called the iPhone 9 for the sake of continuity.

However, from a consumer’s point of view, if Apple had done that you would automatically see the devices belonging to three separate categories of “newness” when you intended to upgrade your iPhone.

By categorizing iPhone 8 and 8 Plus into the same series, consumers now see only two choices: good versus best, rather than old versus new. By making the pricey iPhone X extra special, Apple was therefore likely to gain more sales.

Why Apple Skipped the iPhone 9

As far as it’s been speculated, skipping the iPhone 9 wasn’t due to superstition. If it was, Apple would have skipped the iPhone 13 too. Overall, it appears that having no iPhone 9 is simply a business move, which is naturally crucial for a tech giant such as Apple.

Apple products on white background
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