Custom packaging is getting momentum these days. A large number of businesses are switching to it to ensure success and result in increased sales. Custom packaging is much different from standard packaging. This is because custom packaging allows the companies to design their unique packages to deliver a superior customer experience.
On the other hand, standard packaging looks the same as any other company. It usually consists of the same size, dull-looking packaging that is unable to grab the customer’s attention. With the increasing market competition, the customers’ demands are also changing. They want their products to be delivered in attractive and functional to use packages. In such a situation, custom packaging proves significant for companies.
WHAT IS CUSTOM PRODUCT PACKAGING?
Custom product packaging is a rising trend. It allows the manufacturers to display their products more creatively and uniquely providing a better experience to the customers. It also plays an important role in enhancing product protection and making your brand stand out from the competition. There will be less chance of getting a positive response from the customers if your packaging looks boring and unexciting.
Custom packaging is the best way to enhance your product display. It is defined as boxing that is designed specifically for your company and its products. Custom packaging makes the product fit perfectly in intending to protect it better than generic packages. Often, it needs to go through engineering, designing, prototyping, and testing to make it work perfectly. As custom packaging has to pass through all these intensive processes so it requires more time, effort, and money than standardized packaging. Just like the box designs should be perfect in custom packaging, the physical features are also much important. The businesses can customize the packaging in an array of shapes, sizes, styles, images, logos, and printing patterns to highlight their brand more effectively.
HOW DOES IT WORK?
Custom packaging begins with measurements. If the product to be packaged is not fragile, its exact dimensions are taken to design custom size boxes. This makes your item perfectly fit inside with minimal movement enhancing the level of production. Most of the large boxes Inc. uses high-tech customized wholesale packaging, in which a machine takes the dimensions. Small motorized blades cut the excessive packaging material to design an exact sized box. On the other hand, for sensitive items prone to damage, measurements are taken keeping the margin of few centimetres to allow for internal protective padding. Depending upon the type of product, you may use tissue wrap, corrugated wrap, crumbled paper filling, shipping peanuts, inserts, air pouches, or anything else. It helps in delivering your items safely to your destination.
- COST REDUCTION
The main thing which gives preference to custom packaging over standardized packaging is cost reduction. By designing perfect sized boxes, the businesses can save significantly on the cost by reducing the use of raw material. The manufacturers no longer have to pay for extra space or weight. Customized product packaging reduces your dimensional weight shipping charges as more number of packages can be shipped on the same freight carrier. This reduces fuel consumption and carbon footprints and improves the efficiency of the process.
WHY BUSINESS NEEDS CUSTOM PACKAGING?   Â
There are several reasons why businesses need custom packaging. Here we are going to explain a couple of them:
- INCREASED BRAND VALUE
Custom packaging increases brand awareness, its value, and makes the customer have a better experience than standard packaging. In today’s world, people look for unique and customized products, the way you package your products play a significant role in that. Dull-looking and generic packages do not make the customer feel special and fun, resulting in a huge turnoff. On the other hand, custom packaging strengthens your brand value. Even if your product is not personalized, enclosing it in a well-designed custom box can help in connecting the customers emotionally with your brand. This connection stays much longer, create loyal customers, and impact business success.
- BETTER CUSTOMER EXPERIENCE
As discussed above, better packaging creates a better experience. Beautifully designed boxes stand out to customers, making them feel happy whereas ugly and unattractive packages leave a feeling that something is missing. Standard packaging can never provide the customers with a shareable and memorable experience, thus leaving your brand far behind in the competition. By using customized options, you can anticipate the customers about what next they are going to receive. Designing the box internally, presenting your products attractively by using filler packaging, or placing in some promotional stuff like a discounted voucher, a thank you note or a little gift helps in providing a wonderful customer experience.
- BETTER PRODUCT PROTECTION
Custom packaging is known for its ability to enhance product protection. Even if your products are uniquely shaped or more prone to breakage, custom packaging is a good option to ensure better shipping protection. This is because a standard-sized box will never make your product fit in perfectly neither having adequate padding. Custom packaging solutions are ideal to keep your products damage-free by designing a perfect sized box filled filler packaging where needed.
- ON-HAND MARKETING
Custom boxes are one of the most effective and unused forms of on-hand marketing. They deliver several purposes. Besides offering maximum protection, they are a perfect marketing tool getting popularity these days. The businesses buy boxes in bulk and get them designed according to their branding requirements. You may also implement hundreds of innovative ideas to increase the appeal of your product boxes. The use of attractive box styles, advanced printing, and specialized finishing effects can make your brand more noticeable on shelves. In other words, custom packaging is ideal to market your products more effectively and build a healthy relationship with the customers.