From 30-second advertising to viral videos to vlogs, video marketing has evolved. Video formats including 360-degree experiences, ephemeral films, and shoppable videos are now possible thanks to new technology. The only issue left is: how will you use these new video marketing strategies in your present campaigns?
These video production trends for 2021/2022 are provided as a service for you. As video formats like interactive videos and 360-degree films continue to evolve, so do consumer expectations, as well as the rising usage of marketing platforms.
A more recent survey shows that 68% of customers prefer to watch films to learn about new goods or services, which supports this (Wyzowl, 2020). The popularity of this format makes it superior to text-based articles, infographics, speeches, and e-book publications.
The development of branded videos has also progressed since the era of TV commercialism. Since social media is so prevalent, marketers have been compelled to make their films more original, interactive, and creative. For this reason, we will provide you with 5 video trends to look out for in 2022 that will assist you to stay on top of the current developments.
5 Video Marketing Trends to Rule 2022
1. Live Videos
As the epidemic halts in-person activities and experiences in 2020, live video will become more important. When it became clear that marketers needed a method to stay connected to customers, it changed the way we see what information is “streamable.”
Anyone may utilize live video, from product influencers pitching things to musicians hosting virtual concerts to Broadway firms broadcasting whole shows.
Live video should be the top priority for content marketers when it comes to video production. Even as things begin to normalize, consumer demand for live video content continues to rise.
Despite the fact that people like video content in general, live video material has a considerably greater engagement rate. Users on Facebook, for example, spend three times as much time watching live videos as they do watch pre-recorded ones, and live content produces six times as many interactions.
2. Smartphone Video Production
Video marketing no longer needs high-end technology and a large production budget. Even large corporations with vast pockets are using cell phones to produce more relevant and genuine content.
In their very successful #ShotOniPhone campaign, Apple gave the idea a platform. Users were encouraged to submit their finest iPhone photos for a chance to be included in an upcoming Apple ad or billboard.
A total of 15 million contributions have been generated by the campaign throughout the years, proving that video material produced on a smartphone can be as good as conventional media.
In a surprising turn of events, social media influencers have outperformed even the most skilled smartphone video content creators when it comes to refining the craft.
3. SEO-Optimized Videos
Although search engine optimization (SEO) is nothing new, have you ever heard of SEO videos? Compared to other conventional SEO tactics, videos have a 53 times higher chance of generating first-page ranks, according to a study by Forrester.
According to Brightedge, Google now displays video snippets next to 26% of search results, increasing the likelihood that visitors would click on them. As a consequence, how can videos help you rank better in search engines? Prioritize relevance, consistency, and optimization on the backend in these three areas.
To begin, make certain that each of your films has a specific aim in mind. Engage your audience by addressing their questions, teaching them on vital issues linked to your company’s brand, and providing engaging video content.
The next step is to maintain a high level of consistency. Consistency is critical to improving your results, just as it is with conventional SEO material. In order to increase traffic to your website, you should regularly produce and upload video content. For having a video presence, it is essential to get your hands on video editing for your branded video content.
When it comes to connecting with customers, building your brand’s personality, and engaging your audiences, we know that storytelling is an excellent tool. Vlogs (or video blogs) are an excellent medium for narrating such tales
Created from their point of view, they tell stories that help people better understand who they are and how they fit into the world. Influencers have mastered the art of the vlog, and you can discover vlogs on a wide range of topics, from parenting to sports to pet care to travel (you name it).
For conventional bloggers, this is a game-changer in an age when even the best text-only storylines can no longer keep viewers interested and wanting more.
Text isn’t the only thing that vlogs are surpassing when it comes to engagement. When it comes to social interaction on YouTube, travel vlogs dominate all other types of travel content, according to a study done by Think with Google
5. AR/VR Videos
There have been a lot of AR and VR products on the market for a while, but now that technology is more widely available and customers want interactive content, it’s finally making its way into mainstream video marketing campaigns.
In the future, organizations must be ready to include it into their video marketing strategy since standard video may not always be adequate. As a result of the epidemic, AR and VR have seen rapid development as companies from a wide range of sectors have employed them to create virtual experiences.
Consumers could “try before they buy” at retail outlets using augmented reality and virtual reality, while healthcare practitioners utilized AR and VR for self-guided diagnoses and educators used AR and VR games to keep pupils interested.
In the last year and a half, our perspective on what sorts of experiences can be virtual has shifted, and customers are unlikely to want to give up the ease and accessibility that virtual alternatives afford.
There’s no denying that, when it comes to new methods of digital marketing, video has the advantage. These days’ customers need quick access to information. You can offer them what they want through video. Compared to other forms of material, videos are also more difficult to ignore.
Video marketing will only get more immersive and engaging in the future as the industry progresses towards the use of more cutting-edge technology. You’ll be able to engage leads and retain clients interested in your brand’s offerings because of this.