by Analytics Insight
January 2, 2022
This article features the top 5 retail bots every retailer should know in 2022 and beyond.
Retail bots are thriving in the global retail industry by driving customer engagement and customer loyalty for the long run. Providing 24*7 customer service is essential for retails to retain existing customers and grab the attention of potential customers. Retail bots are helping in sending automated alerts to customers about personalized promotions, offers, discounts, and many more. Let’s explore some of the top five retail bots that are yielding higher revenue in this cut-throat competitive market.
1. Shopify Messenger
Shopify Messenger is a pretty well-known bot in e-commerce. This bot aspires to make the customer’s shopping journey easier and faster. Shoppers can browse a brand’s products, get product recommendations, ask questions, make purchases and checkout, and get automatic shipping updates all through Facebook Messenger. They don’t even have to leave the app.
2. Kik Bot Shop
Kik Bot Shop allows brands to customize what kind of bot they want to use to interact with their specific audience. For example, Sephora’s Kik Bot sends users beauty videos and tutorials and then helps shoppers find the products used in those tutorials on Sephora.com. Their bot will also send product ratings and reviews to in-store shoppers curious about a new product.
About 75% of consumers are comfortable receiving SMS messages from brands as long as they are opt-in to messaging themselves, and 59% of people would like to communicate via programs already built into their phones, rather than downloading multiple apps. MobileMonkey offers brands a quick and easy way to communicate with their shoppers via text message.
Limited edition drops are becoming way more popular today. This is especially true for sneaker brands. Cybersole is a bot that helps sneakerheads quickly snag the latest limited edition shoes before they sell out at over 270+ retailers. The customer can create tasks for the bot and never have to worry about missing out on new kicks again. No more pitching a tent and camping outside a physical store at 3 am.
NexC is basically a personal shopper. A shopper tells the bot what kind of product they’re looking for, and NexC quickly uses AI to scan the internet and find matches for the person’s request. Then, the bot narrows down all the matches to the top three best picks. They’ll send those three choices to the customer along with pros and cons, ratings and reviews, and corresponding articles.
Thus, retail bots are set to transform the eCommerce platform with their smart functionalities through the integration of artificial intelligence, machine learning, and NLP. These are determined to accomplish daily tasks efficiently and effectively for promoting online shopping.
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