Necessary Person Stats for Entrepreneurs

Instagram demographics give entrepreneurs a option to get to know the folks behind the numbers.

And with multiple billion folks on the social community throughout the globe, there’s lots of people to get to know.

Demographic insights ought to inform your Instagram advertising technique, particularly for those who’re new to the platform. You may also use demographics to check your present Instagram viewers to audiences you’d like to achieve, whether or not via natural advertising or Instagram advertisements.

Find out about age, location, gender, and different Instagram demographics so you’ll be able to tailor your technique and content material for the correct viewers.

Obtain the entire Digital 2021 report—which incorporates on-line habits knowledge from 220 nations—to be taught the place to focus your social advertising efforts and the way to higher goal your viewers.

Common Instagram demographics

Benchmark your Instagram demographic analysis in opposition to these key stats:

  • 1.2 billion: The variety of distinctive guests that have been lively on Instagram in October 2020, in line with SEMrush.
  • 500 million: The variety of accounts that view Instagram Tales day by day (as of 2019).
  • 1.16 billion: The potential viewers attain for advertisers on Instagram (as of 2020).
  • 90 million: The quantity of people that faucet on Instagram product tags every month (as of 2018).
  • 9 in 10 folks on Instagram comply with a enterprise account (as of 2019).
  • 2.54 billion: The variety of each day lively folks utilizing considered one of Fb’s household of apps (as of Q3 2020).*
  • $25.57: Common income per individual for Fb’s household of apps in 2019.
  • 3%: The margin of error Fb estimates is current in its Household metrics (as of 2020).

*Official Instagram stats seem in Fb reporting below Household metrics, which estimate the variety of distinctive individuals who use Fb, Instagram, Messenger, and/or WhatsApp over a given interval. Lower than 3 in 10 Individuals know that Instagram and Whatsapp are owned by Fb.

Individuals who use Instagram are among the many almost definitely to be lively on different social networks— particularly Fb, YouTube, Twitter, and TikTok. A latest ballot of customers aged 16-64 finds that virtually half of Instagram customers additionally use TikTok.

User overlaps between social media platforms

Supply: Hootsuite

Instagram age demographics

  • 25-34-year-olds signify the biggest promoting viewers on Instagram, {followed} intently by the 18-24-year outdated age group
  • Males barely outnumber ladies in these age teams. Nonetheless, ladies outnumber males amongst customers 35 and up

Profile of Instagram's advertising audience

Supply: Hootsuite

The youthful the Instagram consumer, the extra probably they’re to make use of the social community a number of instances per day. A ballot by Ipsos breaks down the share of people that logon greater than as soon as a day by age:

  • 18-24 years outdated: 67%
  • 25-34 years outdated: 60%
  • 35-44 years outdated: 49%
  • 45-54 years outdated: 43%
  • 55+ years outdated: 31%

11% of U.S. mother and father say their 11th of September year-olds use Instagram, finds a ballot by Pew Analysis Heart. Instagram requires account holders to be no less than 13 years outdated, however youthful customers can run accounts managed by mother and father or guardians.

Parents of older child are more likely to say child uses social media sites

Supply: Pew Analysis Heart

Instagram location demographics

By way of promoting attain, the highest nations and territories with the biggest audiences on Instagram are the US, India, Brazil, Indonesia, and Russia. Between October 2019 and 2020, India noticed a 20% development in its advert viewers dimension—a tempo that might quickly see the nation overtake the US for the highest place.

Instagram advertising reach rankings

Supply: Hootsuite

Highlight on the US

Stats primarily based on Pew Analysis Heart’s most up-to-date findings

  • 37% of adults within the U.S. use Instagram
  • Solely 8% of adults within the U.S. over the age of 65 use Instagram, in contrast with 46% for Fb and 11% for LinkedIn
  • 43% of ladies in the ususe Instagram, in contrast with 31% males
  • Instagram is hottest with Hispanic adults (51%), {followed} by Black (40%), and White (33%) adults
  • The vast majority of Instagram customers within the U.S. dwell in city areas (46%), {followed} by suburban (35%), and rural (21%)
  • 43% of U.S. adults are faculty graduates, whereas 37% have some faculty and 33% could or could not have completed highschool
  • 6 in 10 Instagram customers use the social community day by day

Highlight on India

  • India was one of many first markets to check Instagram Reels and the Reels tab
  • India was additionally one of many first nations the place Instagram launched Reside Rooms, the place as much as 4 folks can go dwell collectively
  • India is the most important market by customers for Fb and Whatsapp
  • TikTok has been banned in India since June 2020
  • Instagram Lite, a small and quick Android model of the app, was launched in India in December 2020 for folks within the area with restricted entry to knowledge. The app doesn’t help Reels, IGTV or Instagram Procuring
  • Languages supplied on Instagram Lite embody Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu
  • 63% of the most well-liked influencers in India work in leisure, finds a report from ClanConnect
  • Meals, schooling, finance, and career-focused influencers obtain essentially the most engagement, ClanConnect finds
  • 2 out of 5 songs shared most globally on Reels are from Indian artists

Fb’s common income per consumer is 11 instances larger within the U.S. and Canada than it’s within the Asia-Pacific area. In response to Fb, the distinction is “primarily as a result of dimension and maturity” of on-line and cell advert markets in every area. Stats for Instagram haven’t been launched, however they’re probably related.

Fb’s 2020 Annual Report notes the odds of duplicate accounts are “meaningfully larger in growing markets such because the Philippines and Vietnam as in comparison with extra developed markets.” By and enormous, the biggest relative development in Instagram advert viewers dimension befell in East Asian nations.

Instagram audiences with largest increases in advertising reach

Supply: Hootsuite

Discover something lacking? Sure, Instagram has been blocked in China since 2014.

Instagram gender demographics

When contemplating gender demographics on Instagram, it must be famous that the location supplies three choices: male, feminine, and never specified. Whereas “not specified” is obtainable, an excessive amount of analysis and reporting is restricted to binary classifications.

  • 51% of Instagram’s advert viewers identifies as feminine, and 49% identifies as male. (Fb’s advert instruments don’t report knowledge for non-binary genders.)

Highlight on the US

  • Amongst adults in the US, 43% of ladies are on Instagram, in contrast with 31% of males finds Pew Analysis Heart
  • 62% of new U.S. customers on Instagram determine as feminine, in line with a 2019 Pew Analysis Heart examine, which is restricted to binary genders. 38% id as male

Highlight on India

  • 72.5% of Instagram customers in India determine as male, in contrast with 27.5% feminine, finds Statista
  • Greater than half of ladies dwelling in India are unaware of the existence of cell Web

Instagram gender demographics in India

Supply: Statista

Instagram pursuits demographics

Regardless of the Instagram demographic, folks use the social community to delve into their pursuits. Latest analysis commissioned by Fb finds that 91% of individuals polled say they use Instagram to comply with an curiosity. In India, it’s 98%.

The analysis finds that the highest pursuits on Instagram are journey (45%), music (44%), and food and drinks (43%). Bucking the pattern, folks in India favour know-how as their high curiosity. In Argentina, Brazil, Korea, and Turkey, movie ranks within the high three. Amongst mother and father within the UK, the highest 5 pursuits are meals, journey, trend, magnificence, and unsurprisingly, parenting.

interests demographics

Supply: Fb

We break down key Instagram demographics by curiosity beneath.


  • Amongst U.S. leisure travellers aged 18-34, Fb’s household of apps are the highest on-line channels for locating locations.
  • Hootsuite analysis finds the Fridays between 9 a.m. and 1 p.m. is when the Instagram demographic with journey pursuits is most lively.

Sports activities

  • 1.3K: Variety of athletes from worldwide sports activities occasions lively on Instagram. Every athlete has a mean of 198K followers.
  • 1 in 3 folks polled by Fb have used Fb and Instagram to comply with world sports activities occasions, 25% of whom are ladies.
  • 60% of Instagram conversations concerning the ladies’s nationwide soccer workforce within the U.S. have been by ladies. Within the U.Okay, the gender dynamic on soccer convos total swung to 40% ladies.
  • Cristiano Ronaldo is essentially the most {followed} athlete on Instagram and the second most {followed} account, with 252 million followers. Dwayne Johnson and Lionel Messi rank within the high ten hottest accounts.


  • 4 of the highest ten most {followed} Instagram accounts are musicians: Ariana Grande, Selena Gomez, Beyonce, and Justin Bieber.
  • Practically half of the highest 50 most-followed folks on Instagram are musicians.
  • 70% of music listeners in Canada and 67% of music listeners within the US comply with artists on Fb and Instagram to remain on high of artist information.
  • 1 in 4 weekly Instagram customers within the U.S. watches Instagram Tales about dwell music. In Canada, the ratio will increase to 1 in 3.


  • 76% of individuals polled maintain observe of occasions (sports activities, conferences, and many others.) on Instagram.

An amazing 90% of individuals on Instagram comply with manufacturers. However they don’t simply comply with your online business for fairly footage. Throughout 13 markets surveyed by Ipsos, the vast majority of folks wish to see manufacturers publish enjoyable (55%) actual (53%), and artistic (53%) content material.

Put Instagram demographics to work in your social advertising technique. Whenever you get to know the folks behind the numbers, engagement and follower numbers are inclined to go up.

Able to put your Instagram consumer demographic insights to work? Begin scheduling and publishing posts alongside all of your different social media channels immediately from the Hootsuite dashboard. Strive it free right now.

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