by Analytics Insight
January 31, 2022
Digital technologies are winning over the world at a very fast pace and on the other hand, big data analytics has a lot of possibilities to prosper. Brillio is a company focused on digital technologies and big data analytics headquartered in Santa Clara, California. Analytics Insight has engaged in an exclusive interview with Raj Mamodia, Chairman, Founder, and CEO of Brillio.
The world today is moving towards exploring the possibilities offered by the metaverse. We are surrounded by ubiquitous information which is being collected by businesses across industries to help generate insights that help them deliver better and streamline their own operations. Business functions from sales to marketing and digital teams have always led to the usage of big data to build data products to disrupt the customer experience. Supply chains, finance, and operations have also initiated significant experiments to capitalize on the advancements in big data and AI technologies.
The future will be shaped by the power of artificial intelligence and machine learning to disrupt how customer experience is shaped. While artificial intelligence (AI) has been around for a while, there has been a huge shift in focus to ensure that AI is scalable with the correct infrastructure, governance, and ethical considerations to maximize value from investments.
2. How are disruptive technologies like IoT/Big Data analytics/AI/Machine Learning/Cloud Computing impacting today’s innovation?
The modern tool kit available for Cloud Computing/Big Data / IoT / AI / ML has allowed enterprises to explore dark data like never before. While for many years organizations have leveraged traditional sales, marketing, finance data to report and build strategic guidance for the organization, the non-traditional unstructured data unlocks significant insights into the customers’ demands as well as the hidden operational inefficiencies.
Tools in cloud computing, big data, IoT have allowed the ability to convert these non-traditional data (such as device data from manufacturing units) to storable and usable formats. Modern AI / ML platforms on the cloud allowing them to be analyzed in real-time for hundreds of operating centers across the world at scale providing breakthrough insights that modify customer journeys or predict operational risks saving millions of dollars.
AI /ML has also driven high impact in pushing the automation agenda forward in low-value tasks such as issue classification in a call center or manual entry of data from receipts, thereby releasing valuable bandwidth to more value-added tasks that employees can focus on.
3. The industry is seeing a rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these emerging technologies impact your business sector?
Organizations have had to operate in unknown situations to cater to their customers and manage the supply chain during the last couple of years. Capabilities such as virtualization and cloud provide enterprise with the agility to quickly pivot and launch new data products and analytics solutions to react to these unforeseen demands. This convergence of virtualization and cloud has enabled higher levels of collaboration and exchange of data and insights across the value chain, self-service under remote operations to help businesses stay closer to customers despite the new ways of operations.
4. How does your company’s rich expertise help uncover patterns with powerful analytics and machine learning?
Brillio has built numerous solutions which help our customers resolve typical bottlenecks in their need to mine data for powerful analytics and machine learning.
We help our customers migrate and manage their data on the cloud. Typical bottlenecks our solutions resolve include identifying the sprawl of data, proactively managing data quality, and standardize data definitions for easy consumption.
We also have domain-specific libraries of KPIs and model libraries for sectors like hi-tech, retail, bfs, and pharma in understanding customer journeys better as well as in managing supply chains more efficiently. These libraries are effective for customers to build robust 360-degree views to proactively manage their business.
5. How is IoT/Big Data/AI/Robotics evolving today in the industry as a whole? What are the most important trends that you see emerging across the globe?
Presently, Big Data, IoT, AI, and Robotics have applications in just about any industry ranging from retail, healthcare, financial services, government among others. If an organization has the potential to crunch data to answer nagging questions about its services or operations finds itself steps ahead of the others. While we witness the transition into industry 5.0, the technological trends from industry 4.0 will still be a part of it. The emergence of 5G/6G, AI, and Quantum computing will make its way into the new trends with a smooth transition from the emerging technologies from generation 4.0. There is also a huge shift from storing and reporting to enabling self-service of data. Data democratization has become a major theme that enables the scaling use cases in analytics and AI to realize the aspirations of truly monetizing data.
6. What is the future Of IoT/ Artificial Intelligence/ML/Cloud Computing in India in 2022?
In the coming years, these emerging technologies will see their applications used extensively across multiple industrial sectors in India. As the world becomes more connected by these technologies, India too will witness the next generation of digital boom. With insights from IoT data, many businesses are already boosting productivity and driving greater operational efficiencies. There is a lot to learn and research before it is applied and going by the rate of digital accelerations, India too is marching ahead.
7. What are your growth plans for the next 12 months?
2021 has been a transformational year for Brillio, adding milestones to our journey with the acquisition of Standav, a premier Salesforce consulting and system integration firm, making Brillio one of the largest Salesforce Revenue Cloud service providers in the world. We also acquired Cedrus Digital, a digital transformation and cloud consulting firm that significantly strengthened Brillio’s product & platform engineering, data analytics engineering, cloud security, and digital infrastructure capabilities. We have also opened an innovation hub in Bangalore to bolster our presence in India and deliver bold digital solutions across technology, telecom, BFSI, retail, and healthcare and life sciences verticals. We are focused on expanding our capabilities, building cutting-edge products at our R&D centres, and aim to hire 4000-5000 people in India in 2022. We continue working with our customers to walk away from legacy IT frameworks and adopt next-gen solutions for the digital era.
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