Dmitry Bodrenko: “At the moment we want new promoting mechanisms in Motion.”

The outdated promoting instruments don’t work these days – it is a assertion that doesn’t require any proof. Specialists know that such blocks as Occasions, BTL, Promo, Digital are autonomously ineffective. To achieve the fierce competitors for the patron requires the consolidation of disparate components right into a single unit. This course of known as post-communication advertising and marketing. That is precisely the best way Motion promoting company began and continues to be creating from the primary days of its work. The top of the European firm, Dmitry Bodrenko, an skilled marketer, is aware of very effectively that at present you can’t shock the patron solely with low costs or distinctive industrial gives. Individuals are bombarded with an enormous mass of knowledge every single day. In it’s troublesome to catch a very good provide. Due to this fact, success within the aggressive warfare between manufacturers involves those that can shock present and potential prospects with one thing basically new. Innovation lies primarily within the subject of psychology.

The human thoughts is able to associative notion of promoting for now not than six seconds are. For such a brief interval it’s essential to curiosity, shock, shock the patron with one thing vivid, non-trivial. Such an strategy, primarily based on establishing an emotional connection, permits the model to realize long-term assist from the consumer, which a priori ensures a profitable place. It needs to be understood that most individuals at present reside in two realities. The digital is inseparable from the fact outdoors the window. Entrepreneurs ought to in no way ignore the idea of either side of the display – life on either side of the display -. Those that plan to succeed shouldn’t overlook the technique of symbiosis of offline and on-line ideas. That’s the reason the vector of Experiential Advertising, which is adopted by Action Agency below the management of Dmitry Bodrenko, is the one proper one. Revolutionary approaches primarily based on the distinctive expertise, emotional attachment, related gives not solely make it doable to realize long-term buyer loyalty, but additionally form the ideology of society as an entire. Buyer loyalty itself, as apply exhibits, performs an insignificant position in model promotion and recognition. One other factor is psycho-emotional communication with the patron, which is particularly vital within the period of knowledge overload. It’s no coincidence that Dmitry Bodrenko mentioned in an interview that promoting at present is not only a commerce engine; it has social duty for folks’s consciousness.

Advertising has big prospects for individualization of gives, formation of normal idea of enterprise growth. Submit-communication relations between manufacturers and customers should not solely derived from the legal guidelines of the market, but additionally kind them. It’s encouraging that Motion Firm realizes the vital social position of promoting and acts within the wake of superior concepts put ahead by the occasions.

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