Best Link-Building Strategies

The 5 Best Link-Building Strategies To Get Better Rankings On Search Engines In 2023

In the digital age, it’s more important than ever to have a presence on the web. There are many ways to promote your website online, but as you may know, SEO (search engine optimization) is by far the most effective. In this article, we’ll go over 4 of the best link-building strategies that will put you at the top of any search result page in 2023 – and help you stay there.

Best Link-Building Strategies in 2023

Best Link-Building Strategies
Best Link-Building Strategies

1. Business Listing

If you want to improve your ranking on search engines, one of the best things you can do is create a business listing. A business listing is an online directory that provides information about your business, such as your name, address, and contact information. When you want to move towards improving local seo services for your business Creating a business listing is a great way to improve your visibility and search engine ranking because it helps you get more links from other websites.

There are many online directories that you can use to create a business listing, but some of the most popular include Google My Business, Yelp, and Angie’s List. To create a listing on these websites, simply search for them in Google and then follow the instructions on their website. Once you’ve created your listing, be sure to add as much information as possible about your business, including photos, videos, and reviews.

2. Guest posting

1. Guest posting is one of the most effective link-building strategies when you are providing professional seo services or doing it for your site because it allows you to build relationships with other bloggers and website owners in your industry.

2. When you guest post on another blog, you get a free backlink from that site. But more importantly, you are also increasing your exposure to a new audience and building your credibility as an expert in your industry.

3. If you can guest post on high-quality blogs within your industry, you will get valuable backlinks and attract more traffic to your website.

4. To find guest posting opportunities, search Google for “your keyword + guest post” or “your keyword + write for us.” You can also search for specific blogs you would like to guest post.

5. Once you have found some potential guest posting opportunities, reach out to the blog owner and pitch them a topic you think would be a good fit for their blog. If they accept your pitch, you must write a great article and include a link to your website in your author bio.

3. Link intersect

Link intersects a powerful link-building strategy that can help you improve your ranking on search engines. The idea behind this strategy is simple: you find websites similar to yours in terms of content and audience, and then you reach out to the owners of those websites and ask for a link.

There are a few different ways to find websites to contact, but one of the easiest is to use Google’s “related searches” feature. Simply type in a keyword related to your website and then scroll to the bottom of the search results page. You’ll see a section called “Searches related to [keyword].” These are the websites that you want to target with your link request.

Once you’ve found a few potential targets, it’s time to reach out and make your request. The best way to do this is by emailing the website owner directly. However, if you need help finding an email address, you can also try contacting them through social media or their contact form (if they have one).

When reaching out, be sure to mention why you think it would be beneficial for both parties if they linked to your website. For example, “I noticed that our websites are both focused on travel destination guides. Our audiences would appreciate having more resources available, so I thought it might be helpful if we linked to each other’s sites.”

4. Broken Link Building

If your website has broken links, it could hurt your ranking on search engines. Damaged link building is finding and fixing broken links on your website and other websites that link to yours. This can help improve your website’s link popularity and search engine ranking.

There are a few ways to find broken links on your website. One way is to use a tool like Google Webmaster Tools. This tool will show you any broken links that Google has found on your website. Another way is to check each page of your website for broken links.

Once you’ve found some broken links, you’ll need to fix them. If the broken link is on your website, you can simply delete it or add a redirect. If the broken link is on another website, you’ll need to contact the webmaster and ask them to update their link.

Broken link building can be time-consuming, but it’s worth it if it improves your website’s ranking on search engines.

5. Link insertion

Link insertion is when your site’s link is placed on another website. It is one of the most famous, result-oriented & less time-consuming link-building strategies.

There are some key points to keep in mind when inserting links into your blog content:

  • Make sure the link is relevant to the topic at hand. Don’t insert links for the sake of it – only add them if they will enhance the reader’s experience.
  • Use keyword-rich anchor text. This will help the link stand out to search engines and give your site a boost in the rankings.
  • Link to high-quality, authoritative websites. This will show search engines that the site is also a reliable source of information.


If you’re serious about improving your ranking on search engines, you need to employ link-building strategies. Using the techniques outlined in this article, you can see a real improvement in your order over time. So what are you waiting for? Start building those links!

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