Fb is the most important of all of the social networks, by far, primarily based on nearly each measure. On this put up, we lay out 47 present Fb statistics—up to date for 2021—that show this huge platform remains to be a should for entrepreneurs in nearly each sphere.
Let’s discover the Fb stats that may matter to entrepreneurs this 12 months.
Obtain the whole Digital 2020 report to study the place to focus your social advertising and marketing efforts and tips on how to higher goal your viewers. The total research additionally contains extra easy-to-understand information visualizations and shareable graphics.
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Normal Fb stats

1. Fb has 2.74 billion month-to-month energetic customers

That’s a rise of 12% year-over-year from September 2019.
If there’s one stat that proves the significance of incorporating Fb into your advertising and marketing technique, that is it. There’s merely no different platform that provides this type of attain.

2. Fb reaches 59% of the world’s social networking inhabitants

It’s the one social platform to achieve greater than half of all social media customers.

3. Fb is the world’s third-most visited web site

It’s outranked solely by Google and YouTube. When folks spend time on-line, there’s an excellent probability they’re spending it on Fb.

4. Fb is the second-most downloaded app

And Fb Messenger is quantity 7. Solely TikTok beats Fb for downloads.
Once more, this means how prevalent Fb is in our day-to-day lives, whether or not on the internet or on our telephones.

5. Fb turns 17 years outdated in 2021

Mark Zuckerberg launched the primary model of “The Fb” on February 4, 2004. Most high-schoolers have by no means identified a world with out Fb.
There’s little question that in these 17 years, Fb has firmly established itself because the place we get our information, find out about new merchandise, and talk with associates, household, and companies, as you’ll see within the Fb statistics under.

6. 63% of Fb employees are males

The corporate has been engaged on rising variety in its workforce, and the proportion of male staff is trending down from 69% in 2014. However males nonetheless make up the vast majority of employees at Fb, they usually fill a whopping 75.9% of technical roles.

Fb consumer statistics

7. 57% of Fb’s viewers is male

And 43% is feminine. (Fb limits its gender reporting to female and male.) For comparability, Instagram is sort of equally cut up between women and men.

8. 32.4% of Fb’s viewers is aged 25-34

That’s the most important viewers phase by age. The subsequent largest group is aged 18-24, representing 23.5% of Fb’s viewers. Solely 4.7% of Fb’s viewers is 65 or older, and solely 5.8% is 17 or underneath.

9. 95% of the U.S. inhabitants over age 12 is conscious of Fb

Who’re the 5% who’ve by no means heard of the social media behemoth? Good query.

10. 63% of the U.S. inhabitants over age 12 makes use of Fb

Whereas nearly all Individuals learn about Fb, about two-thirds of the inhabitants really makes use of it.
That’s down from a excessive of 67% in 2017, however up from 61% final 12 months.
Facebook usage total U.S. population over 12
Supply: Edison Analysis
Whereas that’s the general determine, the proportion of American adults utilizing Fb varies by age vary:

  • 64% of 12- to 34-years olds
  • 74% of 35- to 54-year-olds
  • 52% of these 55 and over

11. Solely 8.9% of Fb’s viewers is within the U.S.

Sure, we simply advised you the vast majority of Individuals use Fb: the community reaches 190,000,000 customers in the US.
However examine that to 310,000,000 customers in India. The overwhelming majority of Fb’s viewers lives outdoors of the US.

12. The quickest rising area for Fb is the Center East and Africa (13.6%)

That’s adopted by Asia at 10.7%. Fb can be nonetheless rising in Europe and North America, and noticed 8.7% progress globally in 2020.
Nevertheless, Fb is definitely shedding customers in Germany, Japan, Switzerland, and South Korea.

13. 83% of Canadians have a Fb account

That’s the highest social platform by far in Canada. By comparability, 51% have an Instagram account.

14. 53% of U.S. Fb customers belief the platform to guard their information and privateness

Which means 47% don’t. And of the 53% who do belief Fb, 23% solely achieve this “considerably.” That’s the bottom belief stage amongst social networks.
Cultivating a long-term relationship along with your Fb connections can assist overcome their misgivings in regards to the community. Ensure they perceive the advantages of following you.
For extra Fb consumer statistics, try our put up on Fb demographics all entrepreneurs must know.

Fb utilization statistics

15. Fb customers spend 34 minutes per day utilizing the platform

eMarketer had predicted a drop in time spent on Fb in 2020, however the pandemic modified that. What are Fb customers doing throughout these 34 minutes? Learn on.

16. 79.9% of Fb customers solely entry the platform on a cellular system

Which means they by no means entry Fb on a pc.
By comparability, only one.7% of Fb customers solely entry the platform on a pc. And 18.5% of customers entry Fb from each a cellular system and a pc.
When planning your Fb advert placement, contemplate which gadgets your specific viewers is most definitely to make use of.

17. 80.5% of cellular Fb customers entry the app on Android

Solely 14.3% use iOS. That is possible associated to the small proportion of Fb customers who dwell in the US.

18. 36% of individuals get information from Fb

That’s the best proportion amongst social networks. There’s an vital dialogue taking place about Fb’s impression as a supply of stories, and it’s one all companies ought to hold tabs on.
However for entrepreneurs, it’s additionally price contemplating what this Fb stat says in regards to the community’s worth as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to one thing you’re engaged on, be certain your Fb followers learn about it.
Reuters Digital Report proportion that used social network for news content
Supply: Reuters Institute Digital Report 2020

19. 45% of new-music seekers aged 35-54 uncover new music on Fb

That is the one age group that lists Fb as a top-3 supply for brand new music discovery. For musicians catering to Technology X, Fb is a key technique to join with potential new followers.

20. Essentially the most mentioned second on Fb in 2020 was the demise of Kobe Bryant

Fb customers within the U.S., Mexico, and the Philippines contributed essentially the most posts in regards to the late basketball star.

21. 500 million folks use Fb Tales each day

Creating content material for Fb Tales is completely different from creating content material for the Information Feed. The tempo is quicker, the side ratio is completely different, and also you’ve received a lot much less textual content to work with. However Tales have the strategic benefit of showing on the prime of the display screen.
For entrepreneurs fighting the Fb algorithm, this may be a straightforward method to ensure your content material is seen.

22. Fb customers “love” about 8% of lawmakers’ posts, and categorical “anger” at 6% of them

These are the most typical responses to lawmakers’ Fb posts apart from the generic “Like.”
For entrepreneurs, this serves as an excellent reminder to look at the sorts of reactions your posts encourage. Love is nice. Anger might imply you must alter your strategy.
total number of angry and love reactions to lawmakers' Facebook posts
Supply: Pew Analysis Centre

23. 1.3 billion folks use Fb Messenger

That’s 23% of the world inhabitants over the age of 13.
And so they’re utilizing Messenger to speak with manufacturers. There are 10 billion messages despatched between folks and companies on Messenger each month.

24. 1.8 billion folks use Fb Teams

And there are tens of tens of millions of teams on Fb.
Companies and types can create Fb Teams of their very own to work together with current followers, or discover methods to attach with potential clients by way of current public teams.

25. Native Fb Group membership grew 3.3x this spring

That quantity is the expansion from February to Might, 2020.
As folks discovered themselves sticking a lot nearer to dwelling, they used Fb Teams to connect with their native communities.

26. The most important Fb Group within the U.S. is The Blackout Coalition

With 1.8 million members, this group helps help Black-owned companies.
Greater than 3.5 million folks within the U.S. joined new Fb Teams to help Black-owned companies this spring.

27. Fb Courting has created greater than 1.5 billion matches

Fb’s opt-in courting part launched in September 2019 and lately expanded into Europe.

28. A mean Fb consumer likes 12 posts per 30 days

That’s one nearly each different day. The common consumer additionally makes 5 feedback and shares one put up each month.
Posting compelling content material that encourages engagement will assist make sure you get your share of these likes, feedback, and shares.

29. 96.3% of Fb customers use at the very least one different social media platform

90% of them use YouTube, 73% use Instagram, and 52% use Twitter.
Remember the fact that you may attain your viewers throughout a number of platforms with remarketing. Putting in the Fb Pixel is a superb place to begin.

30. 54% of American social media customers say Fb is the platform they use most frequently

Sure, they’re utilizing different social networks, as we simply confirmed you. However Fb is the one most individuals use most frequently. Solely 16% say they use Instagram most frequently, and 5% identify Twitter as their most-used social media web site.

Fb enterprise statistics

31. 42% of companies on Fb are primarily based within the suburbs

By comparability, 33% are city companies, and 25% are primarily based in rural areas.

32. 48.5% of B2B determination makers use Fb for analysis

That makes it the highest conventional social community for B2B analysis, with solely YouTube coming in greater at 50.9%. Don’t neglect Fb when advertising and marketing to a enterprise viewers.

33. 18.3% of U.S. adults made a purchase order by way of Fb within the final 12 months

Evaluate that to 11.1% for Instagram and a couple of.9% for Pinterest.
eMarketer graph of US adults who made purchases via social media platforms
Supply: eMarketer

34. Fb clicks on searches for native enterprise elevated 23% from February to Might, 2020

Because the #SupportLocal development took maintain this 12 months, folks shifted their focus to native firms and merchandise.

35. ⅔ of Fb customers go to a neighborhood enterprise Web page at the very least as soon as every week

It’s not simply the large manufacturers succeeding with Fb advertising and marketing. (Though they’re definitely utilizing Fb, too.)
Native companies can use Fb to create lasting connections with repeat clients inside their very own communities.

36. Fb eliminated 3,716,817 items of content material in a single half 12 months for copyright and trademark infringement and counterfeit stories

Social listening can assist you uncover if your individual content material or merchandise are being misused or misrepresented on Fb. Should you uncover an issue, attain out to Fb for assist having the content material eliminated.

Fb advert statistics

37. Fb has an promoting viewers of two.14 billion

That’s the variety of folks Fb stories will be reached with adverts on its platform. It’s a rise of two.2% (or 45 million customers) since Q3 2020.

38. 47% of Fb’s advert income comes from the U.S. and Canada

Based mostly on “estimation of the geographic location of our customers once they carry out a revenue-generating exercise.”
However bear in mind: The overwhelming majority of Fb customers dwell outdoors the U.S. Should you promote a product that may ship internationally, or a digital services or products for which geography just isn’t an element, there’s large untapped potential right here so that you can attain advert markets with out quite a lot of competitors.

39. The common value for an advert decreased 9% in Q3 2020

That is excellent news for advertisers, because it means you get (barely) extra bang to your buck.

40. A mean Fb consumer clicks on 12 adverts per 30 days

That’s one each 2.5 days. It might not seem to be an enormous quantity, however do not forget that not all adverts require a click on to be efficient.
Most significantly, this Fb stat reveals that customers proceed to concentrate to and interact with Fb adverts, reasonably than tuning them out.
Ladies click on on extra adverts (15 per 30 days) than males do (10).

41. Within the Philippines and Libya, Fb adverts can attain 100% of the inhabitants over age 13

Sure, everybody. That stage of attain actually can’t be beat.
Fb adverts can attain 98% of the inhabitants in Malta, Samoa, and Aruba, and 97% in Mongolia, Ecuador, and Peru.

Fb publishing statistics

42. The common Fb Web page shares 1.55 posts per day

Of these posts, 55.6% are pictures, 22.2% are movies, 18.5% are hyperlinks, and simply 3.6% are straight standing updates.
Wish to profit from your 1.55 posts per day? Take a look at our weblog put up on one of the best occasions to put up on Fb.

43. The common engagement price for Fb posts is 0.18%

Use this to benchmark your individual engagement price. Should you’re not there but, try our checklist of the way to extend Fb engagement.

44. Pages with fewer than 10,000 followers see 0.52% engagement

That’s a a lot greater quantity than the Fb stat above. That’s as a result of engagement declines as a Web page’s viewers grows.
Pages with greater than 100,000 followers see solely 0.10% engagement.

Fb video statistics

45. The common engagement price for Fb video posts is 0.26%

Keep in mind that the typical engagement price general is simply 0.18%. That’s robust motivation to include video content material in your advertising and marketing technique.

46. Fb Stay viewership elevated by 50% this spring

Fb attributes the leap to folks desirous to attend dwell occasions like health courses, or join with folks they will now not help in particular person, like their favourite artists.
The week of the Easter and Passover holidays was the preferred week ever for Fb Lives from non secular Pages.

47. Greater than 1.25 billion folks go to Fb Watch each month

In case your Web page has greater than 5,000 followers, attempt creating content material for this video-specific tab inside Fb.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard you may schedule posts, share video, interact your viewers, and measure the impression of your efforts. Attempt it free at the moment.

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