What’s Nothing, what’s so particular about its first smartphone, and when will or not it’s accessible? This is the lowdown on the recent new Android model.
Nothing, the corporate arrange by former OnePlus co-founder Carl Pei, is getting into the smartphone market. The corporate made fairly a splash initially with its distinctive identify after which with its clear Nothing ear(1) earbuds. Now, Nothing is seeking to carry the identical momentum into the launch of its first smartphone.
Under is all the pieces you must find out about Nothing’s first smartphone resulting from launch this summer time.
What Is Nothing?
Nothing is based by OnePlus co-founder Carl Pei. The London-based firm has partnered with Qualcomm and has raised over $144 million so removed from traders like Tony Fadell, the iPod inventor; YouTuber Casey Neistat; and Reddit CEO Steve Huffman.
Moreover, it raised over $1.5 million from its followers over the world in 2021 in simply 54 seconds—a transfer that instantly set it other than different startups out there and piqued client curiosity.
The London-based firm has to date launched just one product, the Nothing ear(1) earbuds. Whereas not a breakthrough providing, the corporate managed to maintain the product and itself within the highlight because of some intelligent advertising techniques.
Nothing additionally acquired the IP and trademark of Important in February 2021, the popular however short-lived smartphone firm that Android creator Andy Rubin based. Not missing in ambition, Pei has stated he desires to construct an organization that may compete with Apple.
Hyping the Cellphone 1 Months Earlier than Launch
Prefer it did earlier than the launch of its earbuds, Nothing is creating hype for the Cellphone 1 months earlier than its launch. The corporate held its “Nothing (occasion): The Fact” occasion on March 23, the place it was extensively anticipated to disclose the cellphone. As an alternative, it merely revealed the cellphone’s identify and confirmed a number of tidbits about it.
To create additional hype about itself, Nothing then introduced a brand new $10 million equity-based group funding spherical permitting followers and common shoppers to speculate. This transfer will assist reinforce followers’ perception within the firm and guarantee them that Nothing is right here to remain.
Pei is understood for arising with distinctive advertising methods, so anticipate Nothing to take an uncommon method and element key particulars about its cellphone within the coming weeks and months earlier than its launch. This manner, the corporate will have the ability to hold itself and its product within the highlight for an extended period of time regardless of being notably smaller than the competitors.
Snapdragon Chip and Nothing OS
On the “The Fact” occasion, Nothing solely revealed that its cellphone could be powered by a Qualcomm Snapdragon chipset and launch in Summer time 2022.
The gadget will run Nothing OS, which the corporate describes in a post on the Nothing blog as providing an “open and seamless ecosystem that may effortlessly join and combine Nothing merchandise and merchandise from different world-leading manufacturers.” It will not be a heavy pores and skin and solely pack the “finest options of pure Android.”
The announcement’s wording additionally clarifies that the OS won’t appear to be inventory Android and have “bespoke fonts, colours, graphical parts, and sounds.” To offer customers a preview of Nothing OS, the corporate will launch its launcher in April for choose Android smartphones. This technique is just like what Xiaomi’s sub-brand Poco did with its launcher by making it accessible to third-party gadgets.
Lastly, Nothing guarantees three years of OS updates and 4 years of safety updates for the Cellphone 1. Whereas not the most effective, this software program coverage will nonetheless put Nothing’s providing forward of most Android producers.
Anticipate to Hear Extra About Nothing Cellphone within the Coming Weeks and Months
Nothing will launch extra details about the Cellphone 1 in bits and items within the coming weeks and months to maintain the cellphone and the corporate within the media limelight. This manner, the corporate will have the ability to create client curiosity within the product with out spending closely on advertising.
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