Pinterest still isn’t as popular as the likes of Facebook, but that doesn’t make it a waste of time—especially if you’re a blogger. If you use the platform to its strengths, you can significantly increase traffic to your website along with plenty of other benefits.
Are you still unsure about why you should consider adding this channel to your portfolio? If so, you’re in the right place. Below, we’ve outlined some top benefits of using Pinterest as a blogger.
1. Build Another Source of Traffic for Your Website
If you want to build a successful long-term blog, getting traffic to your website is crucial—regardless of the blogging platform you choose. But even more than that, it’s crucial to diversify where your readers come from; putting all your eggs in one basket is a risky game, and your blog could suffer significantly if a sudden change occurs.
While building traffic via Pinterest can take a long time, it’s an excellent way to drive more people to your website. The platform works like a search engine, meaning that others can discover you if you adopt a strategic approach with your pins and boards.
2. Find Inspiration From Other Creators
Regardless of how passionate you are about something, you’ll probably have periods where you struggle for ideas. It happens to the best of us, and in these circumstances, one of the best things you can do is look to others for inspiration.
One of Pinterest’s fundamental features is that you can discover boards and pins related to topics that interest you. And you don’t even need to try too hard for these; you’ll often see them in your home feed.
To make the most of this tip, it’s worth following users that put you in the mood to create content—plus those who are in the same field as you. Then, all you’ll need to do is open the app next time you feel lost for ideas.
3. Meet Like-Minded People
Regardless of your creative pursuit, building a community is one of the most crucial things you should look at doing if you’re in this for the long run. The people you have around you can help motivate you when you’re lacking drive, along with giving you tips and pointers to improve your content.
Pinterest is an excellent way to meet like-minded people. You can gain others’ attention by saving their pins, in addition to leaving a thoughtful comment. You can also start a conversation via DM and potentially make a new friend.
Once you’ve met people on Pinterest, you can interact with them further on other social platforms like Instagram and Twitter.
4. Pinterest Is Less Toxic Than Other Platforms
Of course, no social media platform is inherently toxic. However, it can be pretty easy to fall into the trap of toxicity on some platforms—Facebook, Twitter, and Instagram being the three biggest examples.
While all the social networks mentioned above can be excellent for building an online presence, it’s not worth it if your mental health has to suffer. If you’re looking for an alternative, you might find that Pinterest is worth considering.
Generally speaking, Pinterest is filled with less vitriol than many other platforms. The company also introduced a Creator Code in 2021, which is mandatory for all users to follow. Some parts of the code include not harassing others and checking facts before publishing content.
If you want to grow as a blogger, it’s worth diversifying where you spend your time online. While you can focus intensely on one platform, you might find that it’s a little trickier to grow organically—and you might also be unnecessarily limiting your potential reach.
When you use Pinterest as a blogger, you’ll indirectly grow your following elsewhere. People will click through to your website, and if they like what you have to offer, they might choose to follow you on one of the other platforms you’re active on.
6. Shelf Ideas for Future Reference
Have you ever seen something online that inspired an idea for a potential future blog post? Did you forget to write it down or save the place where you found it? If the answer is yes to either, you might find Pinterest a useful tool for ensuring that doesn’t happen again.
With every post you see on Pinterest, you can save it to custom-made boards on your profile. If you don’t want others to see these, that’s not a problem; making them private takes little effort. When you’re ready to act on those ideas you’ve saved, you can think about adding them to your content calendar.
7. There Is a Large Pool of Users
Perhaps one of the primary reasons so many people are put off by Pinterest is because it’s not as prominent as some of the other major social media platforms. But to call it small would be a mistake.
According to Statista, Pinterest had 431 million monthly active users in the fourth quarter of 2021. Earlier that year, that figure was 478 million. With less competition on your end than you’ll find on many other platforms, this poses a huge opportunity for you.
If you’re willing to be patient and regularly publish valuable content to your Pinterest page, you could significantly increase your blog’s audience.
If you want your blog to grow in the long run, keeping an eye on how you’re performing is a good idea. You could use Google Analytics, but it’s also worth looking at how successful your strategy is on each social media platform you use.
On Pinterest, you can convert your account to a business account for free. When you do this, you’ll have access to numerous metrics, including:
- Impressions
- Outbound clicks
- Your best-performing pins
You’ll need to wait a while for these figures to start coming in. Once they do, though, you’ll have a lot of valuable information that’ll show you where you can tweak your strategy.
Pinterest Is a Powerful Tool for Building Your Blog
Pinterest is one of the most powerful social media tools for growing a presence on your blog. The number of monthly active users is significant, but you’ll run into less competition compared to many other popular online spaces.
If you’re willing to adopt a long-term approach and adapt your strategy based on what you learn, you can create an excellent additional traffic source for your website. Moreover, you can grow your social media presence elsewhere.
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